How To Automate Lead Qualification With Performance Marketing Software

Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of e-commerce businesses are turning to server-side tracking as a way to boost their information collection procedures. While it needs a lot more technical knowledge than routine GTM and may introduce additional costs, it can lead to better precision and even more trusted information


Pixel monitoring uses an item of code to sign up conversions on your site. It's very easy to set up and much less vulnerable to ad blockers.

1. A lot more accurate data
The typical method of tracking conversions on a web site, using pixels, is having problem with transforming browser privacy plans. This suggests that the data being sent to Google Advertisements, Facebook Manager and other platforms is less exact than it should be.

Server-side tracking is a much more safe and secure option that helps to bypass these limitations, as it's filled from your own domain and treated as first-party code, indicating it's much less most likely to be affected by ad blockers or other security steps. This offers extra exact data and a more total photo of individual trips throughout networks.

Furthermore, this sort of monitoring allows businesses to track conversions outside of the web site, such as telephone call and in-store brows through, which can be difficult for pixel-based tracking. This flexibility gives online marketers a lot more possession over the information they send out, and makes it much easier to abide by numerous information regulations. It's additionally a whole lot much less at risk to fraudulence, as it's harder for illegal stars to adjust the system by modifying the postback link.

2. Much better control over information.
Server-side tracking enables services to gather and enhance data before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist marketing professionals make more educated marketing decisions.

Traditional pixel tracking relies upon JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are typically blocked by ad blockers, which can cause information collection disruptions and incorrect results. Server-side tracking makes it possible for services to bypass these restrictions and offer accurate, regular information that is less susceptible to interference.

This sort of monitoring likewise allows businesses to track conversions that happen beyond the site, like call and in-store acquisitions. This is essential since brand-new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is extra reputable for businesses looking for to adapt to these changes.

3. Much less prone to fraudulence
Server-side monitoring enables organizations to control data hauls before it gets to third party endpoints, improving safety and privacy. This is specifically essential as various internet browsers and platforms significantly alter how they manage cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will certainly not allow pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your website.

Furthermore, server-side tracking enables you to record user information directly on your own web servers. This eliminates reliance on third parties, which can be susceptible to violations and privacy infractions.

A server-side tracking system is a set of guidelines that tells your web site's web server what events to tape. This data is then sent out to analytics devices like Google Analytics and Facebook Business. It's likewise made use of to trigger event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternative approach that makes use of a small item of code on your page to gather information from users.

4. Simpler to apply
Server-side tracking is a data collection process that occurs on the internet site's own server, bypassing web internet browser constraints. This means that data gathered by the website/app is first sent out to the web server where it's processed and after that sent to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this approach is that it decreases the range of information monitoring and offers organizations much more control over transmission, making it typically a lot more reputable. As a result, it's less prone to data difficulties triggered by points like a busted link email A/B testing tools or an energetic advertisement blocker being installed.

With OWOX BI's Server-Side Tracking, your business can collect real-time conversion data in the same way that you would with pixels or a cookie, however this is after that passed straight to your advertising and marketing devices on the web server. This permits you to have even more exact information and aids make certain conformity with personal privacy regulations such as GDPR. Furthermore, it also avoids the tracking limitations imposed by browsers and ad blockers.