How To Use Metaverse Advertising In Performance Marketing

Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of ecommerce companies are turning to server-side tracking as a method to improve their information collection procedures. While it requires extra technical knowledge than routine GTM and might introduce additional expenses, it can result in better accuracy and more trusted information


Pixel monitoring makes use of a piece of code to register conversions on your web site. It's easy to set up and less susceptible to advertisement blockers.

1. More exact information
The typical approach of tracking conversions on an internet site, making use of pixels, is having trouble with transforming internet browser personal privacy plans. This indicates that the information being sent to Google Ads, Facebook Business Manager and other platforms is less exact than it needs to be.

Server-side monitoring is an extra safe choice that assists to bypass these limitations, as it's packed from your very own domain name and treated as first-party code, meaning it's much less most likely to be affected by advertisement blockers or various other safety procedures. This offers much more accurate information and an extra total photo of user trips throughout channels.

Additionally, this type of monitoring permits services to track conversions outside of the site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This flexibility offers marketing experts a lot more ownership over the information they send out, and makes it simpler to comply with numerous data laws. It's additionally a great deal less at risk to scams, as it's more difficult for illegal stars to manipulate the system by modifying the postback URL.

2. Better control over information.
Server-side tracking permits services to collect and improve data prior to sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can assist marketers make even more educated advertising choices.

Typical pixel tracking relies upon JavaScript tracking codes that are put in website site visitors' browsers. These tracking codes are commonly blocked by advertisement blockers, which can result in information collection disruptions and imprecise results. Server-side monitoring allows businesses to bypass these restrictions and provide precise, consistent information that is less prone to interference.

This sort of tracking additionally enables services to track conversions that happen outside of the site, like call and in-store purchases. This is important because new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a vital reason why S2S is much more trustworthy for businesses seeking to adjust to these changes.

3. Less vulnerable to fraud
Server-side tracking allows organizations to manipulate data hauls prior to it reaches third party endpoints, boosting security and privacy. This is particularly vital as different web browsers and systems increasingly change exactly how they manage cookies. As an example, in iOS 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based tracking. Using server-side monitoring, you can bypass these constraints and remain to track conversions that happened outside of your website.

Additionally, server-side monitoring allows you to catch customer information straight on your own servers. This eliminates reliance on third parties, which can be susceptible to violations and personal privacy infractions.

A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's also used to trigger event-based ads, such as retargeting. In contrast, pixel tracking is an alternative approach that makes use of a tiny item of code on your page to accumulate information from Shopify marketing automation customers.

4. Much easier to carry out
Server-side monitoring is an information collection procedure that occurs on the web site's own server, bypassing web browser limitations. This means that data accumulated by the website/app is first sent out to the web server where it's refined and after that sent to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this technique is that it decreases the range of data management and gives companies extra control over transmission, making it normally a lot more trustworthy. Consequently, it's less prone to information difficulties triggered by things like a broken link or an energetic ad blocker being installed.

With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed directly to your marketing and advertising devices on the web server. This enables you to have more exact information and assists guarantee compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the tracking limitations enforced by web browsers and ad blockers.